The partners of S.M.U. have extensive experience developing and executing licensing strategies within the fashion industry. Having operated high profile apparel companies the partners have been responsible for initiating and concluding numerous licensing agreements both here and abroad.
In approaching a licensing project, the partners evaluate the licensors' current product offerings, its marketing strategy, avenues of distribution, price points, and licensors' ability to maintain the value of its trademark. SMU determine the natural product extensions appropriate to license. Once concluded, a licensing strategy is developed with specific companies earmarked as potential licensees.
SMU evaluates potential licensees by determining the company's marketing and distribution strengths, design and product development abilities, sourcing
abilities, and its ability to finance the sales of
the licensed products while simultaneously guaranteeing the license
Sales information? ...
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